It’s reported around 68 degrees (percent residual sweetness). But it sells, so I think it depends on the use and the degree it is added. “But I know with wines under $15 a bottle, it might be beneficial because you will add color – and you will add a hint of sweetness, which many consumers like. “I can see it, I can smell it, i can detect when the aromatic varietal characteristic is muted, and it’s so obvious to me,” she said. She’ll take a large glass of water and add one or two drops of Mega Purple, turning the color of the water purplish black. Landis conducts seminars in which she will doctor a wine with 0.1 percent Mega Purple and 0.2 percent. “Often, consumers think that a pale wine isn’t great, isn’t complex, doesn’t have enough definition, so it was introduced to add color to wine,” Landis told Great Northwest Wine. (Photo by Andy Perdue/Great Northwest Wine)Īs mentioned, it is a concentrate whose original use was as a color additive. She is one of the leading experts on Mega Purple and recently conducted an educational seminar on Mega Purple for a group of Northwest wine professionals.Įllen Landis is a sommelier, wine writer and renowned international wine judge.
Purple wine glasses professional#
We recently chatted with Ellen Landis, a certified wine educator and accomplished wine professional who recently relocated from California to the Pacific Northwest. In the consumer’s mind, darker means richer and more likely to be purchased and consumed.īut to several wine experts, products such as Mega Purple are an insidious additive that can mute the aromas and even change the flavors of wine. It’s been around since the early 1970s, and the whole point was to turn a pale-colored red wine darker. It’s a product made by Constellation – the world’s second-largest wine producer – and it is made by concentrating the juice from a variety called Rubired, using grapes grown primarily in California’s Central Valley. Or it could be something a little more artificial.Ī widely used product in the American wine industry is called Mega Purple. It could be the natural color of the wine.
Is it a little too dark? When you swirl it, does some purple legs remain on the glass?
The next time you pick up a glass of inexpensive red wine, you might look at its color. (Photo by Andy Perdue/Great Northwest Wine) Use too much, and winemakers risk ruining the wine. MegaPurple is a grape juice concentrate that, when used in tiny amounts, can effectively add color to a wine.
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